Have you had a headshot done before? Show it to me so we can improve on it. If not, show me some headshot samples that you like.
Then we look at you. Are you a business type? A creative type? Is there a theme to what you need?
Headshots for professionals:
Generally speaking, most professionals will do well to wear clothes that they feel great in and would generally wear in their professional environment. Try for solid neutral colors with no logos or busy patterns. Hair, make-up and jewelry should be clean and simple, but, also reflect your day to day style.
Since this is a head shot, we will be photographing you from just below the shoulders and up. Keep that in mind when deciding on an outfit. Necklines, collars, ties: will be much more important than belts unless you have a longer style preference, or, we need to match an existing style that is waist up. The ultimate goal is for people to recognize you when they seek out your services.
My general inclination will be to go with a clean bright white background with even flattering light. This lends itself well to social media profile images, print advertising, websites, etc., etc. It’s classic and easy to reproduce if you add staff or need to change your images in a few years.
Headshots for creatives, athletes and any non-corporate needs:
Grab your instrument, tiara, paint brushes, football, or latest book and come on down! Headshots for creative types need to add a little zing. What that is depends on the usage and what you are trying to portray with your creative endeavors.
If you are into: pageants, acting, make-up and hair styling, you will likely want to punch up the image with hair, clothing, make-up and lighting. Musicians, performers, and artists can take a peek at Rolling Stone cover images to get some great ideas for both traditional and non-traditional headshots of creative people.
Modeling is a little different. The wise people over at Model Mayhem have a great article (or two, or three) on the subject so I defer to them on this one: http://www.modelmayhem.com/education/modeling/1882-building-your-portfolio
All the same ideas for professionals apply to creative people, but, you may want to add an edge.
So, send me your old headshots, let me know what you will be using the new ones for, and we’ll put together some ideas!!
Photographing the world around us.